Not all real estate agents are the same as any seller who has struggled to get their property sold will tell you. You might be swayed by a low commission offer, but end up with your property taking too long to sell. Or you could end up selling for less than what you might otherwise have achieved, and thus achieve no real benefit from the lower commission offer.
For most, the sale of their property is the largest financial transaction that they are ever involved in, and good representation is therefore vital to ensure an optimal outcome. Agents vary in terms of access to qualified buyers, marketing activities, presentation of the property, and vitally, the expertise they offer to optimise the property sales process.
Experience matters. Some agents have been in the real estate industry for many years, building a wealth of knowledge, expertise and networks. Such agents would have sold many similar properties to yours and offer a significant point of difference.
Local market knowledge. Area specialists offer an understanding of local trends, current listings, and pricing which is important for making an informed decision. They know which buyers to target and the prices they would be prepared to pay.
Sales success. A record of successful sales in the area is a good predictor of the likely success rate that the agent offers. Choosing the agent with the highest likelihood of success is always the best option for a successful property sale in several ways.
Feedback and communication. A good local agent knows the importance of regular feedback and keeping sellers informed and updated throughout the entire process, address concerns, and answer questions promptly.
Negotiation skills. This is a key differentiator that an experienced agent offers. They will have dealt with many different sellers, buyers and situations, and would offer unique insights and an innovative approach to bring the parties together to strike a deal.
To ensure you appoint the best agent to sell your property, it is recommended that you look for someone with a strong brand presence in the area, and with a demonstrable track record of sales success. Ask to see their sales and for references.
A good agent can make the selling process smoother and less stressful. By appointing someone who is already selling with success in the area, sellers gain a distinct competitive advantage.
What sets Seeff agents apart from competitors? Property sellers have trusted Seeff to successfully sell their properties for the last sixty years. Our agents offer the right combination of experience and expertise, backed by a strong real estate brand with the latest know-how and technology.
Seeff has a proud track record in the Hout Bay/Llandudno area, boasting the leading market share of all agencies. We have built a unique rapport within the areas that we serve, offering specialised insight and optimum solutions whether you are buying, selling, investing, or renting.
With a second interest rate cut now in effect, it is a good time to get into the market and take advantage of the increased buyer activity. Cape Town remains the most favourable market for sellers. As an added incentive, a reminder that if you sell with Seeff, there is still time to be included in our R1m cash prize competition. Contact us today to discuss your next real estate move.
Yours in Property